Good work leaves a mark.
The projects here span industries, platforms, and disciplines, but the through-line is always the same. Understand the problem deeply, design with intention, and build something that performs.
The spirits industry work is where W2 Design lives now. The rest is how we got here. Decades of real work across real disciplines that inform everything we build today.
Case Studies
The problem, the approach, and what got built.
Web: Corporate Gifting
A corporate gifting page built from two disconnected systems and a discovery meeting that changed the plan halfway through. 2026
Microsite: Raise A Cup
A global sporting event lands in Kansas City. Building the digital presence to match the moment. 2026
Automation: Seasonal Hours
Four venues, three seasons, one CMS collection that manages itself. Zero manual updates. 2026
Automation: Announcements
A developer-dependent homepage process replaced by a system that runs itself. 2026
Brand Identity: Tinxa Finance
A complete brand system built from scratch — wordmark, color, typography, and guidelines ready to scale. 2020
UX Strategy: Navigation + Flow
Internal structure untangled from user needs — research-led navigation rebuilt mobile-first. 2019
Let's Build Something