Services

Every distillery has a story worth telling.
Most of them just aren't being told well online.

That's the gap I work in.

The space between what a brand is and how it actually shows up in the world. That gap is both a design problem and a technical one. With a foundation in fine art and decades of work across graphic design, brand identity, and UX, I understand how to build a visual language that actually reflects what's in the bottle. And with equal fluency in front-end development, I can execute it without handing it off to someone who doesn't understand the vision.

Chances are you already have some kind of web presence. Maybe it's a Wix site that got you started, a WordPress build that's showing its age, or a Squarespace template you've outgrown. Wherever you are, I've been there. Across platforms, custom builds, and everything in between. The right approach depends on where you are and where you're going. Not on what's easiest to recommend.

Decades of experience. Spirits in the DNA. Let's get to work.

Engagements

The right engagement
to compliment your brand.

Tasting Flight — W2 Design

Tasting Flight

A focused first look.

Not sure where to start? This is where we figure that out together. An audit of your brand and digital presence, an honest assessment of the gaps, and a clear path forward.

  • Brand and digital audit
  • Competitive landscape review
  • Customer journey mapping
  • Prioritized recommendations
  • 60-minute strategy session

The Single Barrel — W2 Design

The Single Barrel

One deliverable. Executed with precision.

Maybe it's a new product label, a page redesign, or a targeted campaign. The scope is defined, the goal is clear. No discovery phase, no drawn-out process. Just focused craft applied to a specific problem.

  • Product and packaging label design
  • Page design and front-end development
  • Campaign concept and creative direction
  • Cross-channel and social creative
  • Launch-ready handoff and documentation

Distiller's Reserve — W2 Design

Distiller's Reserve

The full expression.

Some projects don't start with a brief, they start with a feeling that something isn't working. A brand that's drifted. A website that's become outdated, unmanageable, or impossible to grow with. A digital presence that no longer reflects the quality in the bottle. A business that's grown past its own identity.

  • Brand audit and competitive analysis
  • Identity development and visual system
  • UX architecture and design system
  • Responsive front-end design and development
  • Launch strategy and implementation

Allocated Pour — W2 Design

Allocated Pour

A dedicated partner. A defined monthly commitment.

Some clients don't need a single project. They need someone who knows their brand and is always ready to move. The Allocated Pour is a defined block of monthly hours that keeps your design, development, and strategy work in constant forward motion.

  • Defined block of monthly hours
  • Design, development, and strategy coverage
  • Content updates and functional enhancements
  • Priority response and turnaround
  • Runs alongside any active engagement

Not Sure Which Fits?

Every brand is in a different place. Different goals,
different gaps. A different definitions of ready.

The right engagement isn't something you have to figure out before we talk. It's something we figure out together.

Let's talk