Case Study

Automated Announcement Banner

J. Rieger & Co.
Homepage Announcement System

Back to Work

Keeping the homepage current with timely messaging was entirely dependent on manual site edits. Every announcement required a developer. Every expired promotion required someone to remember to take it down. High-traffic moments were running on a system built for slowdowns.

Challenge

High traffic. High turnover. High friction. The announcement banner was a bottleneck — every new event, limited release, or offer required a code change or a developer on call. That's not a workflow. That's a liability.

J. Rieger & Co. — Homepage Announcement System

The site runs on Wix Editor with Velo Dev Mode. The solution had to work within that platform — practical, maintainable, and built to last.

The Goal

A fully automated announcement system. Scheduled messaging the team controls without developer involvement. A banner that appears, runs, and disappears on its own.

The Approach

Wix-native options were evaluated first. Built-in tools couldn't handle date-range scheduling or CMS-driven display logic. Velo could. The full announcement lifecycle was mapped — created, scheduled, live, dismissed, expired — and designed for every state.

J. Rieger & Co. — Homepage Announcement System

The Insight

Hiding the banner the obvious way left a blank gap in the layout. The real fix was removing it from the page flow entirely — a platform-specific distinction that's easy to miss and impossible to ignore once you know it.

The Work

A simple CMS collection drives everything. The team creates an announcement, sets a start and end date, and walks away. A manual override is available when plans change. The page handles the rest — no code touches required.

Scheduled by default, overridable by choice. Two ways to turn something off: let the end date handle it automatically, or kill it immediately when plans change. Both work independently.

URL: jriegerco.com

J. Rieger & Co. — Homepage Announcement System

The Outcome

Manual is gone. The team schedules announcements from the Wix CMS — including from the mobile app. Events, releases, promotions go live and expire without a developer in the loop. The right message shows at the right time, every time.

Platform constraints aren't always obstacles. Sometimes they surface the distinction between a solution that works and one that works well. Knowing the difference is where the craft lives.

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