A focused first look.
Not every engagement starts with a project. Sometimes it starts with a gut feeling — that your site isn't doing your brand justice, that something in your digital presence is working against you, or simply that you're not sure where to begin. That feeling is worth paying attention to. And it's exactly what the Tasting Flight is designed to address.
This is an honest, thorough look at where your brand stands today. What's working, what isn't, and what it would take to close the gap between where you are and where you want to be. No assumptions, no predetermined solutions. Just a clear-eyed assessment from someone who understands both the craft of spirits and the discipline of design.
Whether you're starting from scratch, sitting on a site that's become a liability,
or simply curious about what's possible — this is the right place to begin.
Who It's For
The Tasting Flight is the right fit if any of these sound familiar:
- You have a website but it's outdated, hard to manage, or no longer reflects where your brand is today
- You're preparing to launch or relaunch and want a strategic foundation before any work begins
- You've worked with designers or developers before and walked away without clear direction
- You're growing and know your digital presence needs to grow with you — but you're not sure what that looks like yet
- You're simply curious about what's possible and want an expert perspective before making any commitments
What We Do and How
The Tasting Flight begins with a conversation. A brief initial call to understand who you are, where your brand stands today, and what you're hoping to accomplish. From there we schedule a dedicated kickoff session, a deeper discovery conversation that sets the foundation for everything that follows.
From that foundation, the audit begins. Your brand, your digital presence, your competitive landscape, your customer journey, examined thoroughly and without assumption. This is the independent work that surfaces what's actually happening versus what might be assumed, and it's done while everything from the kickoff is still fresh.
Midway through, we'll share early findings. Not a final report, a checkpoint. A chance to gut-check direction, surface anything the audit may not have captured, and make sure what we're uncovering actually resonates with what you know about your own brand.
The Flight concludes with a full strategy session. Findings presented, recommendations made, priorities defined. This isn't a document handed off at the end of a call. It's a conversation about what your brand actually needs and what a confident path forward looks like.
Start to finish, the Tasting Flight is designed to be completed within one to two weeks. Close enough to the first conversation that nothing gets lost, and fast enough that momentum carries into whatever comes next.
What You Walk Away With
The Tasting Flight is a standalone deliverable. Everything uncovered, documented, and presented is yours. Regardless of what comes next.
- A thorough audit of your current brand and digital presence
- Competitive landscape findings and positioning insights
- Customer journey assessment across your digital touchpoints
- A prioritized recommendations document you can act on immediately
- Notes and key takeaways from every touchpoint along the way
- A concluding strategy session that walks through it all in plain language
The goal isn't to sell you a next step — it's to give you a clear picture of where you stand and what your options are. If the right move is a larger engagement, that will be obvious. If it isn't, you'll still walk away knowing exactly what your brand needs and why.
That clarity has value on its own. That's the point.
Ready to Get Started?
The Tasting Flight begins
with a conversation.
Just an initial call to talk through where your brand is today and what you're hoping to accomplish. From there, we'll get to work.